Welcome to Travelberry.co.uk
What is Dynamic Packaging?
Simply, dynamic packaging is travel industry jargon for a cheaper and more flexible way of booking a holiday. In terms of the customer/consumer, the premise is that dynamic packaging mimics the experience of visiting a travel agent and negotiating a deal the consumer wants.
In terms of the agent it allows them to package their own holidays and make better margins, whilst still offering a competitive price compared to their direct competitors. You'll rarely see the phrase on a web site. Sites have adopted rather more straightforward descriptions of the technology: Book Together and Save, Build Your Own or Flight + Hotel, etc.
What is the Travelberry?
Travelberry is the first ‘dynamic packaging engine’ that allows travel companies and tour operators to pick their own XML / API / GDS suppliers and sell them through their web platform with unique layouts and added functionality.
In essence Travelberry provides unique online selling opportunities for travel companies, offering them the ability to search multiple travel data sources such as XML Feeds, API's and Web Services. Travelberry returns combined results for multiple travel products (e.g. flights/hotels) at a single price and in a common format on a consumer facing travel website.
When online consumers visit a website powered by Travelberry, they can find travel stock such as flights, hotels, car hire, tours, transfers, ferries, cruises, travel extras and more, all from a variety of operators and suppliers. Based on customers’ searches, the results are returned and displayed with packaged prices, without showing the individual product prices. This allows mark-ups for specific items to be concealed by the travel agent. This feature, along with the excellent up selling opportunities in the Travelberry system, provides a firm base for increasing margins across all sales.
Need an example?
The example in the diagram below shows a high level-view of a travel website interacting with Travelberry to obtain results. Without Travelberry's advanced dynamic packaging services, each travel product source would have to be contacted independently by the web site, which is cumbersome, slow and inefficient.

Want to know more?
If you are interested in using Travelberry or any of our other products or services, or would like to be kept informed of future developments at Travelberry and CSI Media Ltd, please contact:
Richard Nash - Business Development Director
richard@csimedia.net
Tel : 0844 8730073
Or
Craig Stone - Marketing Operations Director
craig@csimedia.net
Tel : 0844 873 0073
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